Set Yourself Apart
Whether your business is large or small, you want to differentiate yourself from your competitors every chance you get. Ask yourself: What do you offer that is unique? How does this provide extra value to your customers? Where are there additional opportunities to stand out?
We encourage you to create unique spaces and signature designs as a way to set yourself apart. Remember, your own creativity is your greatest asset…and the possibilities are endless. And when you work with a product like Trex — that offers so many styles, colors, designs and so much flexibility — there are even more possibilities than ever before.
Before You Start…Listen
Even the most brilliant design idea has to fit the customer’s needs to create a successful result. Remember to ask a lot of questions and listen carefully to what your customer says. If you’re going to build a deck, what will it be used for? Is it a place for the kids to play? Will it be the party spot? Or is it just a cozy spot to read a book? Know the answers to these questions, let them inform your design decisions, and then come up with something fantastic and unique. Now you’re really setting yourself apart. Below are a few ideas to get you started:
- Use the natural surroundings to guide your deck design. You might consider incorporating an existing tree into the deck, or adding a water feature to complement the landscape. Think about creating harmony and consistency, incorporating natural landmarks or existing structures (like walls and fences) wherever possible.
- Think of the deck (or fenced area) as an extension of the home. Outside spaces are becoming increasingly popular areas where families spend time at home. Whether the goal is to add space for entertaining or to simply expand enjoyment of the outdoors, we offer a wide range of materials that can enhance all types of creative design ideas.
- Be creative with different railing designs. A creative railing design can turn a standard deck platform into something striking and unique. Trex offers a wide variety of railing styles and colors to help make every project unique.